Matt Keller...
A Real Estate Professional You Should Know...

1. Home Market Analysis

Assist in determining Fair Market Value by reviewing market demand, seasonality of sales, location and many other variables which often alter your homes’ value. I will suggest ways to improve salability based on Fair Market Value.

2. Merchandising Assistance

I will provide you with The Matt Keller Merchandising Plan and will offer suggestions with ideas and possibilities you can use to increase the perceived value and desirability of your home. My home Merchandising Plan will help enhance the value of your home and make it stand out in the eyes of prospective buyers to give your home the competitive edge.

3. Marketing Plan

We will review the Matt Keller Marketing Plan in detail, making sure all areas of concern are addressed. My Marketing Plan will fit all the pieces together to get your home sold.

4. Highlight Showings

Buyer prospects will buy the home and pay full value for it when they clearly understand how the home’s benefits relate to their special needs. To market a home effectively, I need to learn more about your home, its appeal and unique features and the lifestyle it provides. I will show only qualified buyers through your home and do my best encourage other real estate agents to do the same.

5. Buyer’s Estimated Cash Requirements

I will prepare an estimated cash requirement sheet for potential buyers and other real estate agents.

6. Locate Qualified Buyers

We want to find buyers who are motivated and have the capability to buy. Qualified buyers who are motivated, have the financial capacity and the authority to buy, are better able to make offers-to-purchase and complete the sale. Qualified buyers reduce the chance of sales hitting roadblock later. Better buyers can pay more money. Generally, buyers seeking to deal directly with owners are bargain hunters looking for uninformed sellers. Well-qualified buyer prospects make the entire sales process smoother and trouble-free. Finding a buyer may be possible, but finding the best buyer is often very hard. I locate potential buyers through prospecting, national referral relocation, direct mail, and phone contacts.

7. Qualify And Assist Serious Buyers

Buyers need answers to countless questions, not only on your property, but on technical matters: financing, payments, insurance, and title clearance. I will get the answers, make detailed arrangements for financing, and serve the buyer in dozens of ways to make it easy for him/her to complete the sale of your home.

8. Multiple Listing Service

With your permission. I will immediately enter your home in the computer system so as to mobilize the entire real estate community. It is important for you to know that my role is not to sell your home, but to cause your home to sell—to manage the sale to meet your needs.

9. Information File

I will prepare a file with any pertinent information regarding your property to aid any sales associate responding to inquiries about your property.

10. Buying Questions

When showing your home, I will ask prospective buyers questions such as, "Would you like to live here?’ and "Would you like to own this home?,’ in order to gauge an offer to purchase.

11. Financing

I will keep up to date with the best financing available in order for your home to be purchased.

12. Prospect Follow Up

If an Open House is held, I will provide an Open House register to follow-up with potential buyers and give you prompt feedback on the Open House.

13. Professional Feedback & Assisting Other Agents

I will have forms asking other agents for feedback on price and merchandising, which I will pass on to you. I will be available to other agents to answer questions and accept offers to purchase your home.

14. Communication

You will be contacted at least once a week and informed of the activity on your home, and I will meet with you whenever necessary to evaluate our progress.

15. Negotiations

I will be present to discuss the entire agreement to help with a smooth transaction. I will present an objective, third party viewpoint and help you complete the sales agreement. No pressure will be exerted to you.

16. Seller’s Estimate Of Net Proceeds

A net proceeds worksheet will be prepared for you to approximate what you will net from a particular offer.

17. Closing Process

All activities will be monitored during the closing with lenders, appraisers and inspectors to minimize potential problems or delays. I will report progress to you at regular intervals and the final statements will be reviewed with you.

18. Personally Available

I will be available to answer questions that occur through the process…from before the contract to after the settlement.

19. Real Estate Professional

I am a full-time and trained licensed real estate professional. This is my career and I take it very seriously.

The Matt Keller Merchandising Plan

1. Make the Most of that First Impression

Buyers pay more for what they see than the way it could be. A well-manicured lawn, neatly trimmed shrubs and a clutter-free porch welcome prospects: so does a freshly painted – or at least freshly scrubbed house. The fewer obstacles between prospects and the true appeal of your home, the better.

2. Invest a Few Hours for Future Dividends

Here’s your chance to clean up in real estate. Clean up the living room, the bathroom, and the kitchen. If your woodwork is scuffed or the paint is fading, consider some minor redecoration. Fresh wallpaper adds charm and value to your property. Remember that prospects would rather see how great your home really looks than hear how great it could look "with a little work."

3. Check Faucets and Bulbs

Dripping water rattles the nerves, discolors sinks, and suggests faulty or worn-out plumbing. Burned out bulbs or faulty wiring leave prospects in the dark. Don’t let little problems detract from what’s right with your home.

4. Don’t Shut Out a Sale

If cabinets or closet doors stick in your home, you can be sure they will also stick in a prospect’s mind. Don’t try to explain away sticky situations when you can easily plane them away. A little effort on your part can smooth the way toward a closing.

5. Think Safety

Homeowners learn to live with all kinds of self-set booby traps: roller skates on the stairs, festooned extension cords, slippery throw rugs and low hanging overhead lights. Make your residence as non-perilous as possible for uninitiated visitors.

6. Make Room for Space

Remember, potential buyers are looking for more than just comfortable living space. They’re looking for storage space, too. Make sure your attic and garage are clean and free of unnecessary items.

7. Consider Your Closets

The better organized a closet, the larger it appears. NOW’s the time to box up those unwanted clothes and donate them to charity.

8. Make Your Bathroom Sparkle

Bathrooms sell homes so let them shine. Check and repair damaged or unsightly caulking in the tubs and showers. For added allure, display your best towels, mats, and shower curtains

9. Create Dream Bedrooms

Wake up prospects to the cozy comforts of your bedrooms. For a spacious look, get rid of excess furniture. Colorful bedspreads and fresh curtains are a must.

10. Open up in the Daytime

Let the sun shine in! Pull back your curtains and drapes so prospects can see how bright and cheery your home is.

11. Lighten up at Night

Turn on the excitement by turning on all your lights - both inside and outside - when showing your home in the evening. Lights add color and warmth, and make prospects feel welcome.

Potential buyers often feel like intruders when they enter a home filled with people. Rather than giving your house the attention it deserves, they're likely to hurry through. Keep the company present to a minimum.

Dogs and cats are great companions, but not when you're showing your home. Pets have a talent for getting underfoot. So do everybody a favor: keep Kitty and Spot outside or at least out of the way.

14. Think Volume

Rock-and-roll will never die. But it might kill a real estate transaction. When it's time to show your home, it's time to turn down the stereo or TV.

Be friendly, but don't try to force conversation. Prospects want to view your home with a minimum of distraction.

16. Don't Apologize

No matter how humble your abode, never apologize for its shortcomings.

17. Don't Turn Your Home into a Second-Hand Store

When prospects come to view your home, don't distract them with offers to sell those furnishings you no longer need. You may lose the biggest sale of all.

The Matt Keller Marketing Plan

1. Pricing Strategy

When a listing first goes on the market, there is an initial surge of activity, a window of opportunity during which the home typically receives a tremendous amount of exposure. This level of interest will probably never happen again. To take advantage of this, you want to price your home correctly from the start. We would like to make the most of this initial interest.

We have two decisions to make. The first is what we feel a buyer will pay for your home. The second is where you feel you should set the price, and that is entirely your decision. I estimate the buyer’s value. Generally speaking, the less competitive a home is priced, the longer it will take to sell. More competitively priced homes tend to sell more quickly. As we consider your goals, we will need to consider how aggressively you price your home. Here are reasons for pricing your property right from the start in order to net you the most amount of money in the shortest amount of time.

An overpriced home:

• Minimizes offers
• Limits qualified buyers
• Lowers agent’s response
• Lowers showings
• Lowers prospects
• Limits Financing
• Wastes Advertising Dollars
• Nets less to the seller

Having a cushion to negotiate does no good if you have no one to negotiate with. Buyers select homes by comparison shopping, considering such things as location, condition and value for the price. Isn’t that the way you bought your last home?

2. Target Marketing

An individualized plan may target specific buyers we may be looking for who are qualified and will pay top price.

3. Area Marketing

With your permission, I may distribute a Home Feature Mailing or Just Listed Fliers to other sales associates in my company, top real estate agents and surrounding communities.

4. Home Feature Flier & Special Feature Cards

I will prepare a flier picturing your home and listing with the benefits and special features to be available in your home. I may also prepare and place Special Feature Cards throughout you home to highlight and draw attention to key selling points

5. Standard Advertising

I will write the best possible ads for your property so that we can reach the greatest number of buyers and submit the ads for your review. In order to drive customers and other agents to view your home, I may use movesbuymatt.com, virtual tours, newspapers, the window at RE/MAX next to ToysRUs and various other vehicles.

6. Open Houses & Property Tours

If warranted and with your permission, I will hold Buyer Open Houses to generate interest and exposure for your property and Realtor Open property tours to allow the real estate community to become acquainted with your property.

7. On-Site Selling

I will be available to potential buyers and other agents to facilitate showing the property and highlighting special features.